Bongo.. Always American Made - Analysis Of Bongo Jeans Ad :: essays research papers

BONGO.. Continuously American Made - Analysis of Bongo Jeans Ad      This advertisement for Bongo pants is from the April issue of Seventeen magazine. The advertisement gives no composed depiction of the item. Just images and covered up messages are utilized to attract the peruser and work up enthusiasm for the item.      There is an appealing youthful couple occupied with what has all the earmarks of being a strip-poker game. The man is clearly losing. He is evidently naked behind a card table, wearing just his shoes, with his pants hung over him. His briefs are on the floor under the table, strengthening the way that he is naked. He has a look of skepticism all over, and yet, he looks glad and substance. It is as though he is suspecting, "Oh no, presently I am naked. What will I do now?". The youngster has clearly not lost a solitary hand. She is completely dressed and is by all accounts in all out control of the game and her life. This makes sense since the magazine the promotion shows up in is equipped towards high school young ladies. She sits in a fairly sexy posture, inclining forward, with a look of certainty and accomplishment all over. She clearly realizes that her hand is a champ, and that her friend will before long be without even his shoes. On the table are two glasses of milk. This is one of the most impressive pictures in the advertisement. I accept they are there to balance the sexual suggestions also, thought of hazard taking in the advertisement. Milk is incorporated as though to state, "Even however these two youngsters are presumably going to have intercourse when the game is done, they are healthy, acceptable people." Milk works obviously superior to utilizing soda pops, for instance. On the off chance that the producers of the advertisement had utilized cola for example, the peruser couldn't have truly known whether the fluid in the glasses was cola, dim lager, or alcohol. By utilizing milk, the individuals who delivered the advertisement verified that the peruser could no doubt about it about what the glasses contain. Encompassing the fringe of the promotion are playing a game of cards. I accept they speak to betting and a "Devil may care" disposition. The cards pass on to the peruser that its OK to bet and take risks. They appear to state, "If you wear our pants, you can take risks and still be in control." Teen age young ladies are searching for this kind of message, so this advertisement is successful in transferring this idea.